Why Now Is the Best Time to Buy Jewelry

If you’ve been watching gold prices lately, you’re not alone. The market has surged past $3,400 an ounce - something we’ve never seen before. As a jewelry designer, diamond expert, and someone who loves helping people mark meaningful moments with something lasting, I’ve had a lot of conversations lately that start with: “Should I wait?”

My answer? No. In fact, now might be the smartest time to buy gold jewelry.

Let me explain why.

1. Gold Jewelry = Tangible Wealth

Jewelry is so much more than beautiful - it’s wearable value. Unlike trends or digital assets that can lose their luster, gold has intrinsic worth. When you buy a piece of 14k or 18k gold jewelry, you’re not just buying adornment - you’re moving money into a hard asset that retains (and often grows) in value over time.

It’s not just something you wear - it’s something you own.

2. Gold Is Holding Strong - And May Continue to Climb

Gold has risen over 40% in the last year alone. While markets may fluctuate, gold has historically proven to be a safe-haven asset during economic uncertainty. And with global demand rising and supply finite, experts believe prices could continue to climb.

Translation? Buying gold today could be less expensive than buying it a year from now.

3. Heirloom Quality Has Never Mattered More

We’re seeing a renewed interest in meaningful purchases - pieces with intention, story, and lasting value. Gold jewelry is the ultimate heirloom material. It doesn’t tarnish. It doesn’t age out of style. It carries forward.

When you invest in a well-made gold piece today, you’re not just buying for now - you’re choosing something you can pass down, gift, or repurpose decades from now. That’s timeless value.

4. Custom Work Costs Are Rising With Materials

One thing we’ve had to navigate at CTWF is the increasing cost of raw materials - especially gold. If you’re dreaming of a custom engagement ring, charm necklace, or heirloom redesign, now is the time to start the process before material costs push prices higher.

Early action means more flexibility, better timelines, and in many cases - more gold for your money.

5. Your Jewelry Can Work For You

Here’s the beautiful part: unlike gold coins or bullion tucked in a drawer, gold jewelry lets you enjoy your investment every day. It’s beauty with backbone. Whether it’s a necklace that reminds you of someone you love or a ring that marks a personal milestone, that piece isn’t just sitting - it’s living life with you.

And should you ever need to resell, repurpose, or appraise it, your jewelry holds real, measurable value.

Let’s Find Your Forever Piece

If you’ve been waiting for the “right time,” this is it. Whether you're celebrating something special or simply want to invest in a piece that carries meaning and value, we’re here to help you create or choose something that’s as enduring as it is beautiful.

Our team at CTWF would be honored to guide you through that process—with care, transparency, and craftsmanship.

Let’s make something golden - together.